Creating a Content Calendar for Your Church’s Video Ministry

Whether you're uploading weekly sermons, daily devotionals, or seasonal worship content, consistency is key to building an engaged online audience. A content calendar gives your church structure, clarity, and margin, so you're not scrambling to post or record at the last minute.

With a bit of planning, your church can map out content that aligns with your preaching schedule, seasonal events, and discipleship goals. In this guide, we’ll show you simple steps to build a calendar that’s sustainable, flexible, and easy to manage, no marketing degree required.

Start With What You Already Do

Your preaching calendar, midweek Bible studies, or event recordings are all great starting points. Begin by listing the regular content you’re already creating. This helps form the foundation of your calendar without adding new pressure on your team.

Sunday sermons (live or on-demand)
Devotionals or prayer moments
Worship sessions or music clips

Choose a Posting Rhythm

Decide how often you’ll post. Once a week? Twice a month? Daily short clips? Be realistic about what your team can manage. It’s better to post consistently than to post too much and burn out. Start small and grow as your process strengthens.

Set a realistic frequency and stick to it
Use repeatable formats (e.g., “Message Monday” or “Worship Wednesday”)
Schedule recurring content around church rhythms

Build in Seasonal and Topical Content

Think about Easter, Christmas, back-to-school, or major sermon series that your church follows. These seasons offer great content opportunities, whether it's a message series, daily readings, or outreach-focused video. Planning these in advance keeps your content fresh and connected to real-life rhythms.

Highlight holidays and liturgical seasons
Coordinate videos with sermon themes
Plan ahead for outreach and engagement

Practical Tools and Tips for Planning

You don’t need fancy software to manage your church’s video calendar. Here are a few ways to stay organized and make your planning easier, even with a small team or limited time.

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Use a Shared Calendar: Google Calendar, Trello, or even a simple spreadsheet can work. Add your content types (sermons, devotionals, events) as recurring entries, and assign prep deadlines to avoid last-minute stress. Share it with whoever helps create or post content, so everyone stays in sync.

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Template Your Posts: Save time by using reusable titles, thumbnails, and video descriptions. You don’t need to reinvent the wheel every week. Having a go-to format makes publishing faster and gives your video library a cohesive, branded look.

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Create a Content Bank: Keep a running list of video ideas, scriptures, and past recordings you can repurpose. This comes in handy when life gets busy or something unexpected happens, your team can still publish without creating from scratch.

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Don’t Go It Alone: Invite a small team or volunteers to help manage the calendar. Someone can schedule, someone else uploads, and another monitors engagement. Shared responsibility lightens the load and builds ownership in the ministry.

Frequently Asked Questions

No. Consistency is more important than frequency. Start with what’s manageable, once or twice a month, and increase as your team and time allow.

Yes. Many churches build simple video teams using volunteers who help plan, record, upload, or schedule posts. Shared roles make consistency easier.

It’s okay. The goal of a calendar is to guide, not to guilt. If you miss a post, pick back up next week. Over time, you'll develop a rhythm that fits your church.